According to Wikipedia – “The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC).”
Hot Dogs in the NFL
The league average price of a concession stand hot dog for the 2016 season is $5.19, according to Statista. Statista also notes that the highest priced hot dog can be found for $7 at the Buffalo Bills stadium and the Seattle Seahawks, Baltimore Ravens, and Minnesota Vikings all have the best price, at only $3.00 a dog.
How does a $2.00 hot dog sound? Probably too good to be true, but not for long! Dan Hanzus, End Around Writer at NFL.com, reports that the Mercedes-Benz Stadium–future home of the Falcons–is set to open in 2017 and will be offering “street pricing.” This includes hot dogs, pretzels, popcorn and non-alcoholic drinks priced at $2 each; with peanuts, nachos, waffle fries, and pizza for $3, and 12 oz. domestic beer will be sold for “a wholly manageable $5.”
Million or Billion Dollar Industry
In 2015, Statista reports that the regular season games of all NFL teams were attended by a total of 17.26 million spectators. Hypothetically, if each spectator purchased just one hot dog–and only one hot dog for the entire season–at the average cost of $5.19, the NFL would have taken in $89,579,400 in sales. But who eats just a hot dog at a football game? Factor in the other concession stand offerings available and you can see how profitable it can be.
U.S. supermarkets still win when it comes to hot dogs sales. According to the National Hot Dog and Sausage Council, “consumers spent more than $2.5 billion on hot dogs” in supermarkets throughout the United States in 2015. That’s nearly 28 times as much as that hypothetical $89.5 million of hot dog sales at football stadiums! Don’t count yourself out of the game just because you aren’t charging league pricing on your hot dogs–you’ll still get those sales.